The 60-Second Reply SystemFor UK home improvement firms
More booked surveys from the leads you already pay for.
Every enquiry gets a reply in under 60 seconds, day or night. Qualified leads go straight into your survey diary.
Live in 10 working days. About 3 hours of your time.
Firms that replied to an online lead within an hour were 7 times more likely to qualify it.Harvard Business Review, “The Short Life of Online Sales Leads”, 2011
Built for windows, kitchens, roofing, solar and extensions firms with 10 to 80 staff and a sales process: a CRM or survey diary in Google or Outlook, plus sales staff or surveyors.
- Web form: kitchen refit4-bed semi. Wants a survey soon.
- Reply sent by text and emailAsks 3 questions to qualify the job.
- Qualified: budget, area, timingFits your rules for a survey.
- Survey booked: Tue 10:00In your diary. Your team sees the full chat.
An illustration of the flow. Times are an example.
The gapSunday, 23:14
The lead you paid for goes cold overnight.
Each enquiry cost you money to win. A slow first reply puts that money at risk.
Today, after hours
- Enquiry arrives. The office is shut.
- Someone reads it between calls.
- Call-back. No answer. Voicemail.
- By now, they may have booked with a firm that replied first.
With the 60-Second Reply System
- Enquiry arrives. The office is shut.
- Reply in under 60 seconds, in your firm's voice.
- Three short questions qualify the job.
- Survey booked in your diary.
Why nota generic bot
Why not a £25‑a‑month AI receptionist?
A generic bot answers the phone. This system works inside your sales process, the way your team already sells.
- Built into your CRM and survey diary.Leads and bookings land where your team already works.
- Qualifies leads the way your sales team does.Your questions, your rules, written into the spec.
- Follows up no-replies.And survey no-shows, so fewer leads go cold.
- You own it.All accounts and all code are in your name.
- It carries a guarantee.Two written promises, on the demo and on reply speed.
Free first step
Start with a free enquiry check.
We time how fast your firm replies to a real enquiry today. Then we show you the money at stake. You keep the numbers, whether you buy or not.
Your own estimate. The check replaces this guess with your real reply time.
Job value at stake each month
£10,000
That is £120,000 a year.
25 enquiries × £4,000 × 10% = £10,000 a month
Example figures. Change them to match your firm. The free check measures your real reply speed.
The sum: enquiries a month × average job value × the share lost to slow replies.
Example: 25 enquiries × £4,000 × 10% = £10,000 of job value at stake each month.
Job value at stake each month
£10,000
That is £120,000 a year.
Example figures. Change them to match your firm. The free check measures your real reply speed.
Book a short call
Tell us how enquiries reach you today: web form, email, phone, or all three.
We time your replies
We measure how long a real enquiry waits for an answer, in and out of office hours.
You get the numbers
Your reply speed and the money at stake, in writing. No obligation.
How it works
Live in 10 working days.
The clock starts when we have access to your form, inbox, calendar and CRM. You see a working demo on day 5. If it misses the agreed success criteria, you stop and pay nothing.
Day 1
Access and discovery
You give access to your systems. We agree a written spec with clear success criteria.
Day 5
First working demo
You see it reply to real past enquiries. Miss the criteria in the spec, and you pay nothing.
Day 10
Go live
The agent answers every new enquiry. You get handover videos, docs and a runbook.
First 30 days live
30 days of fixes
We fix any issue free. Your first month of Agent Care is included.
What you get
One fixed price. Everything in it.
You do not pay extra to make it work. The build, the testing, the handover and the first month of care are all in the price.
Included
- Discovery and a written spec. What the agent says, what it asks and when it hands over.
- The agent, built and connected to your web form, inbox, phone line, diary and CRM.
- Testing on your real past enquiries before it talks to a single new customer.
- Handover videos and docs so your team knows how it works.
- 30 days of fixes after go-live.
- The first month of Agent Care.
Bonuses
- Missed-call text-back. Miss a call, and the caller gets a text straight away.
- Follow-up sequence for people who do not reply and for survey no-shows.
- A staff guide to what the agent will say and what it will not say.
Safe by design
Your customers. Your control.
The agent speaks for your firm, so we set firm limits on what it can do. You can see every word it says.
Data processing agreement
It is part of the contract, from day 1.
UK or EU hosting
We host the system in the UK or the EU.
It never quotes a price
Price questions go to a person on your team.
Every conversation logged
You can see every message, at any time.
You own everything
All accounts and all code are in your name.
A runbook
It keeps running without us, if you choose.
The guarantee
We carry the risk. Twice.
Promise 1 · Day 5
If the demo misses the success criteria in your signed spec, you stop and pay nothing.
You judge the demo against criteria you agreed in writing before we start.
Promise 2 · First 30 days live
If fewer than 95% of enquiries get a reply within 2 minutes, we refund the second payment.
And we keep working free until they do.
- Conditions
- You give access within 2 days and attend the 3 hours of meetings.
- Not covered
- We guarantee reply speed. We do not guarantee bookings or revenue.
Price
£4,500
Fixed. Half to start, half on handover.
See everything included ↑- Build, connect and testIncluded
- Handover videos, docs and runbookIncluded
- 30 days of fixesIncluded
- First month of Agent CareIncluded
- Bonus: missed-call text-backIncluded
- Bonus: follow-up for no-replies and no-showsIncluded
- Bonus: staff guide to what the agent will and will not sayIncluded
After the first month: Agent Care from £750 a month. It covers monitoring, fixes and up to 2 hours of changes. We quote new automations separately.
“AI for anything”
One result: more booked surveys from the leads you already have.
A quote after a discovery call
A fixed price, on this page, before we talk.
A 12-week roadmap
A working demo on day 5. Live on day 10.

Hashin Panakkaparambil
Founder and engineer
Who builds it
You work directly with the engineer who builds it.
Hashin Panakkaparambil has been a software engineer since 2005. He has built AI agents and automation since 2023. No account managers and no hand-offs.
Hashin's engineering work includes
Travelodge. Lead Engineer on the booking platform upgrade, handling millions of transactions.
Paymentsense. Payment integrations across e-commerce platforms.
- Super Payments
Super Payments. Payment platform upgrade and API integration.
LexisNexis. Moved insurance data processing to cloud-native AWS.
Specsavers. Moved monolithic systems to microservices on AWS, with CI/CD.
Sainsbury's, WorldFirst, AOL. Trained engineering teams in domain-driven design and clean architecture.
Questions
Straight answers.
If your question is not here, ask it on the call. The free check is the best place to start.
Will it give my customers prices?
No. The agent never quotes prices. When a customer asks about price, it hands over to a person on your team.
What about phone enquiries?
If you miss a call, the caller gets a text straight away. The bonus missed-call text-back does this. Then the conversation carries on by text and the agent can book the survey.
We use Outlook, not Google. Does that work?
Yes. The agent books surveys into a Google or an Outlook calendar.
How much of my time does it take?
About 3 hours of meetings in total, plus access to your form, inbox, calendar and CRM on day 1. The 10 working days start when access is in place.
Who owns the system?
You do. All accounts and all code are in your name. You also get a runbook, so the system can run without us.
What happens after the first month?
You can keep Agent Care from £750 a month. It covers monitoring, fixes and up to 2 hours of changes. We quote new automations separately.
What does the guarantee not cover?
We guarantee reply speed, not results. We do not guarantee bookings or revenue. The guarantee applies when you give access within 2 days and attend the 3 hours of meetings.
Find out how long your enquiries wait tonight.
Book the free enquiry check. We time your real reply speed and show you the money at stake. Then you decide.